Week 4 EOC: Executive Summary
Team Tora Productions is a production company that wishes to reinvent the wheel. We want to take car reviews, promotional videos, documentaries, narratives, even reality TV shows to the next level in the automotive industry.
Starting with the reviews, Team Tora Productions will start marketing to dealerships in order to create content that can be used on a variety of levels. This is the immediate goal. That content will be given free rights of the edited video only to dealerships to be used however they wish, as long as we get 10% of whatever they make on those videos. In addition to this. We will be paid for the production itself. The opportunity for dealerships to advertise these videos allows them to be potentially profitable, making it both a cost and an investment. In addition, we will re-edit the footage for our own website, offering more entertainment driven content to our viewers opening up our own financial opportunity with advertising and sponsors.
From here, Team Tora Productions plans to create a Reality TV show about racing. Already, this production has begun in Northern Las Vegas. Sponsorships have been obtained for paying off the costs of the cars used in the pilot season. However, that isn’t enough to cover the full idea. In all, we estimate only about 60% of the show will be properly portrayed due to budget restrictions. By obtaining another sponsor, this would open the door to the second half of the production, covering a whole aspect of the racing industry never before covered.
Upon completion of the pilot season, Team Tora Productions will remain busy by working towards the documentary planned. There is a significant amount of travel involved with this production and costs will be relatively high. Carrying around crew, equipment, food, and networking will jack up the cost of production, even after we sat down and cut every corner we could cut. There is simply no getting around the hefty travel expenses.
© Robert Haney 2012 |
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